Marketing Minor

Minor Coursework

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6 credit hours of coursework from the following options:

• MRKT 35010 - Principles of Marketing 3 Credit Hour(s)
• MRKT 45080 - Marketing Management and Planning 3 Credit Hour(s)

Marketing Elective Coursework

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6 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 35045 - Digital Marketing 3 Credit Hour(s)
• MRKT 35050 - Selling 3 Credit Hour(s)

Elective Coursework

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3 credit hours of coursework from the following options or an additional course not already chosen from above (MRKT 35020 , MRKT 35040 , MRKT 35045 , or MRKT 35050 ):

• APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• DCS 40000 - Contemporary Audience Analysis 3 Credit Hour(s)
• MGMT 36042 - Principles of Supply Chain Management 3 Credit Hour(s)
• MRKT 35015 - International Marketing 3 Credit Hour(s)
• MRKT 35025 - Social Media Marketing 3 Credit Hour(s)
• MRKT 35030 - Pricing Strategy and Negotiations 3 Credit Hour(s)
• MRKT 35060 - Product Management 3 Credit Hour(s)
• MRKT 45060 - Marketing Communications 3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)
• SPMGT 37040 - Sport Marketing and Promotion 3 Credit Hour(s)
• SPMGT 37050 - Sport Event & Entertainment Management 3 Credit Hour(s)

Notes:

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The additional courses listed above that are beyond the Business Administration core can be used to satisfy the requirements for only one of the following: a major, a minor, or an emphasis.