Advertising and Public Relations, BA

Major Coursework

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57 credit hours of coursework from the following options:

• AAD 12000 - Digital Foundations 3 Credit Hour(s)
• APR 32280 - Public Relations: Communication Strategies 3 Credit Hour(s)
• APR 33500 - Media Planning and Buying 3 Credit Hour(s)
• APR 33900 - Effective Messaging in Public Relations 3 Credit Hour(s)
• APR 34200 - Copywriting 3 Credit Hour(s)
• APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)
• APR 41600 - Advertising and Public Relations Competition I 3 Credit Hour(s)
• APR 41700 - Advertising and Public Relations Competition II 3 Credit Hour(s)
• CINE 11000 - Video Production 3 Credit Hour(s)
• COM 24200 - Basic Reporting 3 Credit Hour(s)
• COM 32700 - Media Literacy 3 Credit Hour(s)
• DCS 35000 - Personal Branding 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• MGMT 16025 - Introduction to Business and Free Enterprise 3 Credit Hour(s)
• MGMT 26032 - Principles of Management 3 Credit Hour(s)
• MGMT 26061 - Business Law I 3 Credit Hour(s)
• MRKT 35010 - Principles of Marketing 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)

Elective Coursework

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3 credit hours of coursework from the following options:

• APR 30141 - Applied Advertising and Public Relations I 1 Credit Hour(s)
• APR 30142 - Applied Advertising and Public Relations II 2 Credit Hour(s)
• APR 30143 - Applied Advertising and Public Relations III 3 Credit Hour(s)
• APR 45000 - Advertising and Public Relations Internship 1-9 Credit Hour(s)

Seminar Coursework

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Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

• APR 10800 - Advertising and Public Relations Seminar 0 Credit Hour(s)

Notes:

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No duplication of coursework is permitted within the program.