Nov 09, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Social Media Marketing Minor

18 credit hours

Requirements

Minor Coursework

12 credit hours of coursework from the following options:

DCS 20000 - Digital Content and Demographics 3 Credit Hour(s)
DCS 21000 - Introduction to Social Media Platforms 3 Credit Hour(s)
DCS 32500 - Social Media Strategy 3 Credit Hour(s)
DCS 35000 - Personal Branding 3 Credit Hour(s)

Elective Coursework

6 credit hours of coursework from the following options:

AAD 35500 - Visual Branding 3 Credit Hour(s)
CAH 43000 - Arts Entrepreneurship 3 Credit Hour(s)
CINE 11000 - Video Production 3 Credit Hour(s)
COM 22001 - Writing for Media 3 Credit Hour(s)
COM 32700 - Media Literacy 3 Credit Hour(s)
DCS 12000 - Graphic Communication 3 Credit Hour(s)
DCS 13000 - Video for Social Media 3 Credit Hour(s)
DCS 36000 - Information Literacy 3 Credit Hour(s)
DCS 37100 - Social Media Strategy Practicum 3 Credit Hour(s)
DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
DCS 40000 - Contemporary Audience Analysis 3 Credit Hour(s)
MRKT 35010 - Principles of Marketing 3 Credit Hour(s)
MRKT 35025 - Social Media Marketing 3 Credit Hour(s)
MRKT 35045 - Digital Marketing 3 Credit Hour(s)
MRKT 45070 - Consumer Behavior 3 Credit Hour(s)