Social Media Marketing, BS

Major Coursework

42 credit hours of coursework from the following options:

• COM 10101 - Introduction to Mass Communication 3 Credit Hour(s)
• COM 32700 - Media Literacy 3 Credit Hour(s)
• DCS 12000 - Graphic Communication 3 Credit Hour(s)
• DCS 13000 - Video for Social Media 3 Credit Hour(s)
• DCS 20000 - Digital Content and Demographics 3 Credit Hour(s)
• DCS 21000 - Introduction to Social Media Platforms 3 Credit Hour(s)
• DCS 32500 - Social Media Strategy 3 Credit Hour(s)
• DCS 35000 - Personal Branding 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• DCS 40000 - Contemporary Audience Analysis 3 Credit Hour(s)
• DCS 44500 - Advanced Social Media Strategy 3 Credit Hour(s)
• DCS 48000 - Digital Content Strategy Capstone 3 Credit Hour(s)
• MRKT 35010 - Principles of Marketing 3 Credit Hour(s)
• MRKT 35025 - Social Media Marketing 3 Credit Hour(s)

Elective Coursework

6 credit hours of coursework from the following options:

• AAD 10050 - Web Design I 3 Credit Hour(s)
• AAD 18101 - Digital Photography I 3 Credit Hour(s)
• AAD 20300 - Adobe Certification in Photoshop 3 Credit Hour(s)
• AAD 20400 - Adobe Certification in Illustrator 3 Credit Hour(s)
• AAD 35500 - Visual Branding 3 Credit Hour(s)
• CAH 43000 - Arts Entrepreneurship 3 Credit Hour(s)
• CAH 44444 - Internship 1-6 Credit Hour(s)
• CINE 11000 - Video Production 3 Credit Hour(s)
• CINE 31500 - MicroCinema 3 Credit Hour(s)
• CINE 38000 - Editing for Film and Video 3 Credit Hour(s)
• COM 15200 - Podcasting Production 3 Credit Hour(s)
• COM 22001 - Writing for Media 3 Credit Hour(s)
• DCS 30000 - Media Literacy Theory 3 Credit Hour(s)
• DCS 36000 - Information Literacy 3 Credit Hour(s)
• DCS 37100 - Social Media Strategy Practicum 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 35045 - Digital Marketing 3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

• DCS 10001 - Social Media Marketing Seminar 0 Credit Hour(s)

Notes:

No duplication of coursework is permitted within the program.