Marketing, BS Advertising Emphasis

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:  

PCB&E General Education Requirements

PCB&E Core Requirements

Major Coursework

15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 35045 - Digital Marketing 3 Credit Hour(s)
• MRKT 35050 - Selling 3 Credit Hour(s)
• MRKT 45080 - Marketing Management and Planning 3 Credit Hour(s)

Major Elective Coursework

3 credit hours of coursework from the following options:

• APR 32280 - Public Relations: Communication Strategies 3 Credit Hour(s)
• APR 33900 - Effective Messaging in Public Relations 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• DCS 40000 - Contemporary Audience Analysis 3 Credit Hour(s)
• MGMT 36042 - Principles of Supply Chain Management 3 Credit Hour(s)
• MRKT 35015 - International Marketing 3 Credit Hour(s)
• MRKT 35030 - Pricing Strategy and Negotiations 3 Credit Hour(s)
• MRKT 35060 - Product Management 3 Credit Hour(s)
• MRKT 39000-39999 - Special Topics in Marketing 1-3 Credit Hour(s)
• MRKT 45060 - Marketing Communications 3 Credit Hour(s)
• MRKT 49000-49999 - Special Topics in Marketing 1-3 Credit Hour(s)
• SPMGT 37040 - Sport Marketing and Promotion 3 Credit Hour(s)
• SPMGT 37050 - Sport Event & Entertainment Management 3 Credit Hour(s)

Emphasis Coursework

3 credit hours of coursework from the following option:

• APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)

Emphasis Elective Coursework

6 credit hours of coursework from the following options: 

• APR 41600 - Advertising and Public Relations Competition I 3 Credit Hour(s)
• APR 41700 - Advertising and Public Relations Competition II 3 Credit Hour(s)
• MRKT 35025 - Social Media Marketing 3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)
• MRKT 45095 - Internship 1-9 Credit Hour(s)

• Students may include one (3 credit hour) MRKT 45095  internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Continued

3 credit hours of coursework from the following options:

• AAD 20300 - Adobe Certification in Photoshop 3 Credit Hour(s)
• APR 33500 - Media Planning and Buying 3 Credit Hour(s)
• APR 34200 - Copywriting 3 Credit Hour(s)
• CINE 11000 - Video Production 3 Credit Hour(s)
• COM 15100 - Radio Production 3 Credit Hour(s)