Marketing Emphasis

12 credit hours

Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.

Requirements

Emphasis Coursework

12 credit hours of coursework from the following options:

APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)
APR 42700 - Advertising Campaign Management 3 Credit Hour(s)
MRKT 35015 - International Marketing 3 Credit Hour(s)
MRKT 35020 - Marketing Information and Research 3 Credit Hour(s)
MRKT 35025 - Social Media Marketing 3 Credit Hour(s)
MRKT 35030 - Pricing Strategy and Negotiations 3 Credit Hour(s)
MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
MRKT 35045 - Digital Marketing 3 Credit Hour(s)
MRKT 35050 - Selling 3 Credit Hour(s)
MRKT 35060 - Product Management 3 Credit Hour(s)
MRKT 45060 - Marketing Communications 3 Credit Hour(s)
MRKT 45070 - Consumer Behavior 3 Credit Hour(s)
SPMGT 37040 - Sport Marketing and Promotion 3 Credit Hour(s)