FBD 38560 - Fashion Marketing and Global Consumer Behavior

3 Credit Hour(s)
This course will focus on contemporary marketing practices including; online marketing, social media, video, mobile technologies, in-store technologies, augmented reality, digital spaces and traditional marketing principles, in addition to consumer online buying behaviors, e-commerce, changes in technology, and social issues within the fashion industry. This class may require the use of a virtual reality headset identified by the instructor.
Prerequisite(s): FBD 22000.
Offered: Fall/Spring.