FBD 38530 - Luxury Branding, Merchandising, and Visual Display

3 Credit Hour(s)
This course focuses on aspects of luxury retail branding, visual merchandising and display, from classic techniques to the most avant-garde developments. This course also reveals how both historic and innovative retailers can optimize their image with target markets through window and interior displays, branding, and new visual merchandising strategies.
Prerequisite(s): FBD 22000.
Offered: Fall/Spring.
Notes: This class may require the use of a virtual reality headset identified by the instructor.