Marketing Graduate Certificate

12-18 credit hours

Graduate Certificate Foundation Courses

Candidates with undergraduate degrees from areas other than business or candidates whose graduate or undergraduate programs in business did not contain appropriate coursework may be required to take foundation courses before completing the certificate program. Such foundation courses must be completed with a GPA of 3.0 or better prior to beginning the certificate courses. Please reference the required Foundation courses for each listed certificate.

Any and all of the foundation courses may be waived if in the judgment of PCB&E the applicant has earned, within the past five years, university level credit covering the topics of the prerequisite course with a GPA of 3.0 or better or the equivalent.

Foundation courses may vary by specific graduate certificate programs.

Requirements

Foundation Coursework

0-3 credit hours of coursework from the following options:

MRKT 55010 - Marketing Principles and Issues Credit Hour(s): 3
MRKT 35010 - Principles of Marketing Credit Hour(s): 3

Statistics Coursework

0-3 credit hours of coursework from the following options:

MTH 14100 - Basic Statistics Credit Hour(s): 3
MGMT 56070 - Statistics and Quantitative Analysis Credit Hour(s): 3

Certificate Coursework

3 credit hours of coursework from the following option:

MRKT 55080 - Marketing Strategy and Management Credit Hour(s): 3

Elective Coursework

9 credit hours of coursework from the following options:

MRKT 55015 - Digital Marketing Credit Hour(s): 3
MRKT 55020 - Marketing Information and Research Credit Hour(s): 3
MRKT 55025 - Integrated Marketing Communications Credit Hour(s): 3
MRKT 55030 - International Marketing Credit Hour(s): 3
MRKT 55040 - Advertising and Promotional Strategy Credit Hour(s): 3
MRKT 55050 - Personal Selling and Sales Management Credit Hour(s): 3
MRKT 55060 - Public Relations Credit Hour(s): 3
SPMGT 57040 - Sport Marketing and Promotion Credit Hour(s): 3

Notes:

(1) Courses are three credit hours unless otherwise indicated.

(2) Additional foundation courses may vary by specific graduate certificate programs.

(3) Any and all of the foundation courses may be waived if in the judgment of PCB&E the applicant has earned, within the past five years, university level credit covering the topics of the prerequisite course with a GPA of 3.0 or better or the equivalent.