Business Administration, MBA Marketing Emphasis

An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.

Requirements

Emphasis Coursework

12 credit hours of coursework from the following options:

MGMT 56040 - Supply Chain Management Credit Hour(s): 3
MRKT 55015 - Digital Marketing Credit Hour(s): 3
MRKT 55020 - Marketing Information and Research Credit Hour(s): 3
MRKT 55025 - Integrated Marketing Communications Credit Hour(s): 3
MRKT 55030 - International Marketing Credit Hour(s): 3
MRKT 55035 - Product Management Credit Hour(s): 3
MRKT 55040 - Advertising and Promotional Strategy Credit Hour(s): 3
MRKT 55050 - Personal Selling and Sales Management Credit Hour(s): 3
MRKT 55060 - Public Relations Credit Hour(s): 3
MRKT 55080 - Marketing Strategy and Management Credit Hour(s): 3
MRKT 55088 - Internship Credit Hour(s): 1-3
MRKT 55090-55099 - Special Topics in Marketing Credit Hour(s): 3-6
SPMGT 57040 - Sport Marketing and Promotion Credit Hour(s): 3