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Nov 21, 2024
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2024-2025 Graduate Catalog
Business Administration, MBA Marketing Emphasis
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An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.
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Emphasis Coursework
12 credit hours of coursework from the following options: |
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