Nov 21, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

Business Administration, MBA Marketing Emphasis


An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.