Marketing, BA

PCB&E GE and PCB&E Core Coursework

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51-53 credit hours of coursework from the following requirements:

• PCB&E General Education Requirements  
• PCB&E Core Requirements  

Major Coursework

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15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 35045 - Digital Marketing 3 Credit Hour(s)
• MRKT 35050 - Selling 3 Credit Hour(s)
• MRKT 45080 - Marketing Management and Planning 3 Credit Hour(s)

Elective Coursework

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9 credit hours of coursework from the following options:

• APR 32280 - Public Relations: Communication Strategies 3 Credit Hour(s)
• APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)
• APR 41600 - Advertising and Public Relations Competition I 3 Credit Hour(s)
• APR 41700 - Advertising and Public Relations Competition II 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• MGMT 36042 - Principles of Supply Chain Management 3 Credit Hour(s)
• MRKT 35015 - International Marketing 3 Credit Hour(s)
• MRKT 35025 - Social Media Marketing 3 Credit Hour(s)
• MRKT 35030 - Pricing Strategy and Negotiations 3 Credit Hour(s)
• MRKT 35060 - Product Management 3 Credit Hour(s)
• MRKT 39000-39999 - Special Topics in Marketing 1-3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)
• MRKT 45095 - Internship 1-9 Credit Hour(s)
• SPMGT 37040 - Sport Marketing and Promotion 3 Credit Hour(s)
• SPMGT 37050 - Sport Event & Entertainment Management 3 Credit Hour(s)