Advertising and Public Relations Emphasis

12 credit hours

Requirements

Students pursuing a BA or BS in business administration may earn an emphasis in advertising and public relations by completing 12 of their 21-24 credit hours of elective coursework with the required courses.

Emphasis Coursework

9 credit hours of coursework from the following:

APR 32280 - Public Relations: Communication Strategies 3 Credit Hour(s)
APR 34200 - Copywriting 3 Credit Hour(s)
MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)

Advertising and PR Competition Coursework

3 credit hours from the following options:

APR 41600 - Advertising and Public Relations Competition I 3 Credit Hour(s)
APR 41700 - Advertising and Public Relations Competition II 3 Credit Hour(s)