Marketing, BA Digital Marketing Emphasis

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:  

PCB&E General Education Requirements

PCB&E Core Requirements

Major Coursework

15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research 3 Credit Hour(s)
• MRKT 35040 - Advertising and Promotional Strategy 3 Credit Hour(s)
• MRKT 35045 - Digital Marketing 3 Credit Hour(s)
• MRKT 35050 - Selling 3 Credit Hour(s)
• MRKT 45080 - Marketing Management and Planning 3 Credit Hour(s)

Emphasis Coursework

3 credit hours of coursework from the following option:

• MRKT 35025 - Social Media Marketing 3 Credit Hour(s)

Emphasis Elective Coursework

6 credit hours of coursework from the following options:

• APR 36300 - Creative Advertising Concepts 3 Credit Hour(s)
• DCS 38700 - Emerging Platforms and Analytics 3 Credit Hour(s)
• DCS 40000 - Contemporary Audience Analysis 3 Credit Hour(s)
• MRKT 45070 - Consumer Behavior 3 Credit Hour(s)
• MRKT 45095 - Internship 1-9 Credit Hour(s)

• Students may include one (3 credit hour) MRKT 45095  internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Continued

3 credit hours of coursework from the following options:

• AAD 10050 - Web Design I 3 Credit Hour(s)
• AAD 10100 - Emerging Technologies 3 Credit Hour(s)
• AAD 11000 - Programming Logic 3 Credit Hour(s)
• AAD 20300 - Adobe Certification in Photoshop 3 Credit Hour(s)
• DSCI 11000 - Introduction to Data Science 3 Credit Hour(s)