Apr 09, 2026

2026-2027 Undergraduate Catalog

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2026-2027 Undergraduate Catalog

Music, BA Music Business and Entrepreneurship Emphasis

56 credit hours

This program gives you a comprehensive understanding of the business side of music, providing practical, marketable skills. While the course of study does not emphasize performance, you will still dive deep into essential areas like social media marketing, digital content, artist and concert management, accounting, and entrepreneurship, plus much more.

The BA in Music Business and Entrepreneurship is unique for its emphasis on hands-on experience, which is expected by future employers. This prepares you for a variety of exciting career paths within the music industry. Graduates can pursue roles in areas such as marketing, publishing, copyright administration, music sales, music agencies, artist management, and many others.

The BA in Music Business and Entrepreneurship Emphasis requires a minimum grade of C in the following major courses:

Requirements

Major Coursework

15 credit hours of coursework from the following options:

MUS 10000 - Fundamentals of Music Credit Hour: 3
MUS 15000 - Music in America Credit Hour: 3
MUS 16500 - Music Appreciation Credit Hour: 3
MUS 25000 - Introduction to Music Technology Credit Hour: 3
MUS 35700 - World Music Credit Hour: 3

Business Skills Coursework

15 credit hours of coursework from the following options:

ACCT 21010 - Principles of Financial Accounting Credit Hour: 3
ECON 23010 - Survey of Economics Credit Hour: 3
ENTR 37505 - Innovation Credit Hour: 3
ENTR 37510 - Small Business and Entrepreneurship Credit Hour: 3
MRKT 35010 - Principles of Marketing Credit Hour: 3

Social Media Marketing Coursework

6 credit hours of coursework from the following options:

DCS 13000 - Video for Social Media Credit Hour: 3
DCS 20000 - Digital Content and Demographics Credit Hour: 3
DCS 21000 - Introduction to Social Media Platforms Credit Hour: 3
DCS 32500 - Social Media Strategy Credit Hour: 3
DCS 35000 - Personal Branding Credit Hour: 3
DCS 36000 - Information Literacy Credit Hour: 3
DCS 38700 - Emerging Platforms Credit Hour: 3
DCS 40000 - Contemporary Audience Analysis Credit Hour: 3

Music Business & Entrepreneurship Emphasis Coursework

15 credit hours of coursework from the following options:

MUS 32200 - Case Studies in the Music Industry Credit Hour: 3
MUS 32600 - Developing a Music Career Credit Hour: 3
MUS 33030 - The New Music Business Credit Hour: 3
MUS 33040 - Artist Development & Management Capstone Credit Hour: 3
MUS 42000 - Guerrilla Music Marketing Credit Hour: 3

Practicum Coursework

2 credit hours of coursework from the following options:

MUS 30105 - Music Business Practicum Credit Hour: 1

Practical Application Coursework

3 credit hours of coursework from the following option:

CAH 44444 - Internship Credit Hour: 1-6