Advertising and Public Relations Emphasis

12 credit hours

Requirements

Students pursuing a BA or BS in business administration may earn an emphasis in advertising and public relations by completing 12 of their 21-24 credit hours of elective coursework with the required courses.

Emphasis Coursework

9 credit hours of coursework from the following:

MRKT 32280 - Public Relations: Communication Strategies Credit Hour:
MRKT 34200 - Copywriting Credit Hour: 3
MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3

Advertising and PR Competition Coursework

3 credit hours from the following options:

MRKT 41600 - Advertising and Public Relations Competition I Credit Hour: 3
MRKT 41700 - Advertising and Public Relations Competition II Credit Hour: 3