Social Media Marketing, BS

48 credit hours

The Bachelor of Science in Social Media Marketing puts content creation at the heart of your education. From day one, you’ll get hands-on crafting compelling content - visual, written, and multimedia - designed for real-world social media platforms and campaigns. You’ll learn how to not only create but also analyze and optimize content to engage audiences and drive results. With a focus on collaboration and industry connection, you’ll develop the tools to become a digital storyteller, content strategist, or social media marketer.

Requirements

Major Coursework

42 credit hours of coursework from the following options:

COM 10101 - Introduction to Mass Communication Credit Hour: 3
COM 32700 - Media Literacy Credit Hour: 3
DCS 12000 - Graphic Communication Credit Hour: 3
DCS 13000 - Video for Social Media Credit Hour: 3
DCS 20000 - Digital Content and Demographics Credit Hour: 3
DCS 21000 - Introduction to Social Media Platforms Credit Hour: 3
DCS 32500 - Social Media Strategy Credit Hour: 3
DCS 35000 - Personal Branding Credit Hour: 3
DCS 38700 - Emerging Platforms Credit Hour: 3
DCS 40000 - Contemporary Audience Analysis Credit Hour: 3
DCS 44500 - Advanced Social Media Strategy Credit Hour: 3
DCS 48000 - Digital Content Strategy Capstone Credit Hour: 3
MRKT 35010 - Principles of Marketing Credit Hour: 3
MRKT 35025 - Social Media Marketing Credit Hour: 3

Elective Coursework

6 credit hours of coursework from the following options:

AAD 10050 - Web Design I Credit Hour: 3
AAD 18101 - Digital Photography I Credit Hour: 3
AAD 20300 - Adobe Certification in Photoshop Credit Hour: 3
AAD 20400 - Adobe Certification in Illustrator Credit Hour: 3
AAD 35500 - Visual Branding Credit Hour: 3
CAH 43000 - Arts Entrepreneurship Credit Hour: 3
CAH 44444 - Internship Credit Hour: 1-6
CINE 11000 - Video Production Credit Hour: 3
CINE 31500 - MicroCinema Credit Hour: 3
CINE 38000 - Editing for Film and Video Credit Hour: 3
COM 15200 - Podcasting Production Credit Hour: 3
COM 22001 - Writing for Media Credit Hour: 3
DCS 30000 - Media Literacy Theory Credit Hour: 3
DCS 36000 - Information Literacy Credit Hour: 3
DCS 37100 - Social Media Strategy Practicum Credit Hour: 3
MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
MRKT 35045 - Digital Marketing Credit Hour: 3
MRKT 45070 - Consumer Behavior Credit Hour: 3

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

DCS 10001 - Social Media Marketing Seminar Credit Hour: 0

Notes:

No duplication of coursework is permitted within the program.