Marketing, BS Advertising Emphasis

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:  

PCB&E General Education Requirements

PCB&E Core Requirements

Major Coursework

15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research Credit Hour: 3
• MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
• MRKT 35045 - Digital Marketing Credit Hour: 3
• MRKT 35050 - Selling Credit Hour: 3
• MRKT 45080 - Marketing Management and Planning Credit Hour: 3

Major Elective Coursework

3 credit hours of coursework from the following options:

• DCS 38700 - Emerging Platforms Credit Hour: 3
• DCS 40000 - Contemporary Audience Analysis Credit Hour: 3
• MGMT 36042 - Principles of Supply Chain Management Credit Hour: 3
• MRKT 32280 - Public Relations: Communication Strategies Credit Hour:
• MRKT 33900 - Effective Messaging in Public Relations Credit Hour: 3
• MRKT 35015 - International Marketing Credit Hour: 3
• MRKT 35030 - Pricing Strategy and Negotiations Credit Hour: 3
• MRKT 35060 - Product Management Credit Hour: 3
• MRKT 39000-39999 - Special Topics in Marketing Credit Hour: 1-3
• MRKT 45060 - Marketing Communications Credit Hour: 3
• MRKT 49000-49999 - Special Topics in Marketing Credit Hour: 1-3
• SPMGT 37040 - Sport Marketing and Promotion Credit Hour: 3
• SPMGT 37050 - Sport Event & Entertainment Management Credit Hour: 3

Emphasis Coursework

3 credit hours of coursework from the following option:

• MRKT 36300 - Creative Advertising Concepts Credit Hour: 3

Emphasis Elective Coursework

6 credit hours of coursework from the following options: 

• MRKT 35025 - Social Media Marketing Credit Hour: 3
• MRKT 41600 - Advertising and Public Relations Competition I Credit Hour: 3
• MRKT 41700 - Advertising and Public Relations Competition II Credit Hour: 3
• MRKT 45070 - Consumer Behavior Credit Hour: 3
• MRKT 45095 - Internship Credit Hour: 1-9

• Students may include one (3 credit hour) MRKT 45095  internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Continued

3 credit hours of coursework from the following options:

• AAD 20300 - Adobe Certification in Photoshop Credit Hour: 3
• CINE 11000 - Video Production Credit Hour: 3
• COM 15100 - Radio Production Credit Hour: 3
• MRKT 33500 - Media Planning and Buying Credit Hour: 3
• MRKT 34200 - Copywriting Credit Hour: 3