Marketing, BA Sales Emphasis

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:  

PCB&E General Education Requirements

PCB&E Core Requirements

Major Coursework

15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research Credit Hour: 3
• MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
• MRKT 35045 - Digital Marketing Credit Hour: 3
• MRKT 35050 - Selling Credit Hour: 3
• MRKT 45080 - Marketing Management and Planning Credit Hour: 3

Emphasis Courswork

3 credit hours of coursework from the following option:

• MRKT 35030 - Pricing Strategy and Negotiations Credit Hour: 3

Emphasis Elective Coursework

6 credit hours of coursework from the following options:

• MGMT 36042 - Principles of Supply Chain Management Credit Hour: 3
• MRKT 35015 - International Marketing Credit Hour: 3
• MRKT 35060 - Product Management Credit Hour: 3
• MRKT 45070 - Consumer Behavior Credit Hour: 3
• MRKT 45095 - Internship Credit Hour: 1-9

• Students may include one (3 credit hour) MRKT 45095  internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Continued

3 credit hours of coursework from the following options: 

• ENTR 37520 - Real Estate Principles Credit Hour: 3
• GEO 20000 - Introduction to Geographic Information Systems (GIS) Credit Hour: 3
• MGMT 26014 - Excel for Professionals Credit Hour: 3
• MGMT 36043 - Principles of Operations Management Credit Hour: 3