Marketing Emphasis

12 credit hours

Students pursuing a BA or BS in business administration may earn an emphasis in marketing by completing 12 of their 21-24 credit hours of elective coursework in marketing.

Requirements

Emphasis Coursework

12 credit hours of coursework from the following options:

MRKT 35015 - International Marketing Credit Hour: 3
MRKT 35020 - Marketing Information and Research Credit Hour: 3
MRKT 35025 - Social Media Marketing Credit Hour: 3
MRKT 35030 - Pricing Strategy and Negotiations Credit Hour: 3
MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
MRKT 35045 - Digital Marketing Credit Hour: 3
MRKT 35050 - Selling Credit Hour: 3
MRKT 35060 - Product Management Credit Hour: 3
MRKT 36300 - Creative Advertising Concepts Credit Hour: 3
MRKT 45060 - Marketing Communications Credit Hour: 3
MRKT 45070 - Consumer Behavior Credit Hour: 3
SPMGT 37040 - Sport Marketing and Promotion Credit Hour: 3