Marketing Minor

15 credit hours

Requirements

Minor Coursework

6 credit hours of coursework from the following options:

MRKT 35010 - Principles of Marketing Credit Hour: 3
MRKT 45080 - Marketing Management and Planning Credit Hour: 3

Marketing Elective Coursework

6 credit hours of coursework from the following options:

MRKT 35020 - Marketing Information and Research Credit Hour: 3
MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
MRKT 35045 - Digital Marketing Credit Hour: 3
MRKT 35050 - Selling Credit Hour: 3

Elective Coursework

3 credit hours of coursework from the following options or an additional course not already chosen from above (MRKT 35020 , MRKT 35040 , MRKT 35045 , or MRKT 35050 ):

DCS 38700 - Emerging Platforms Credit Hour: 3
DCS 40000 - Contemporary Audience Analysis Credit Hour: 3
MGMT 36042 - Principles of Supply Chain Management Credit Hour: 3
MRKT 35015 - International Marketing Credit Hour: 3
MRKT 35025 - Social Media Marketing Credit Hour: 3
MRKT 35030 - Pricing Strategy and Negotiations Credit Hour: 3
MRKT 35060 - Product Management Credit Hour: 3
MRKT 36300 - Creative Advertising Concepts Credit Hour: 3
MRKT 45060 - Marketing Communications Credit Hour: 3
MRKT 45070 - Consumer Behavior Credit Hour: 3
SPMGT 37040 - Sport Marketing and Promotion Credit Hour: 3
SPMGT 37050 - Sport Event & Entertainment Management Credit Hour: 3

Notes:

The additional courses listed above that are beyond the Business Administration core can be used to satisfy the requirements for only one of the following: a major, a minor, or an emphasis.