Marketing, BA

PCB&E GE and PCB&E Core Coursework

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51-53 credit hours of coursework from the following requirements:

• PCB&E General Education Requirements  
• PCB&E Core Requirements  

Major Coursework

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15 credit hours of coursework from the following options:

• MRKT 35020 - Marketing Information and Research Credit Hour: 3
• MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
• MRKT 35045 - Digital Marketing Credit Hour: 3
• MRKT 35050 - Selling Credit Hour: 3
• MRKT 45080 - Marketing Management and Planning Credit Hour: 3

Elective Coursework

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9 credit hours of coursework from the following options:

• DCS 38700 - Emerging Platforms Credit Hour: 3
• MGMT 36042 - Principles of Supply Chain Management Credit Hour: 3
• MRKT 32280 - Public Relations: Communication Strategies Credit Hour:
• MRKT 35015 - International Marketing Credit Hour: 3
• MRKT 35025 - Social Media Marketing Credit Hour: 3
• MRKT 35030 - Pricing Strategy and Negotiations Credit Hour: 3
• MRKT 35060 - Product Management Credit Hour: 3
• MRKT 36300 - Creative Advertising Concepts Credit Hour: 3
• MRKT 39000-39999 - Special Topics in Marketing Credit Hour: 1-3
• MRKT 41600 - Advertising and Public Relations Competition I Credit Hour: 3
• MRKT 41700 - Advertising and Public Relations Competition II Credit Hour: 3
• MRKT 45070 - Consumer Behavior Credit Hour: 3
• MRKT 45095 - Internship Credit Hour: 1-9
• SPMGT 37040 - Sport Marketing and Promotion Credit Hour: 3
• SPMGT 37050 - Sport Event & Entertainment Management Credit Hour: 3