Advertising and Public Relations, BA

Major Coursework

54 credit hours of coursework from the following options:

• CINE 11000 - Video Production Credit Hour: 3
• COM 24200 - Basic Reporting Credit Hour: 3
• COM 32700 - Media Literacy Credit Hour: 3
• DCS 35000 - Personal Branding Credit Hour: 3
• DCS 38700 - Emerging Platforms Credit Hour: 3
• MGMT 16025 - Introduction to Business and Free Enterprise Credit Hour: 3
• MGMT 26032 - Principles of Management Credit Hour: 3
• MGMT 26061 - Business Law I Credit Hour: 3
• MRKT 32280 - Public Relations: Communication Strategies Credit Hour:
• MRKT 33500 - Media Planning and Buying Credit Hour: 3
• MRKT 33900 - Effective Messaging in Public Relations Credit Hour: 3
• MRKT 34200 - Copywriting Credit Hour: 3
• MRKT 35010 - Principles of Marketing Credit Hour: 3
• MRKT 35040 - Advertising and Promotional Strategy Credit Hour: 3
• MRKT 36300 - Creative Advertising Concepts Credit Hour: 3
• MRKT 41600 - Advertising and Public Relations Competition I Credit Hour: 3
• MRKT 41700 - Advertising and Public Relations Competition II Credit Hour: 3
• MRKT 45070 - Consumer Behavior Credit Hour: 3

Major Additional Coursework

3 credit hours of coursework from the following options: 

• AAD 20300 - Adobe Certification in Photoshop Credit Hour: 3
• AAD 20400 - Adobe Certification in Illustrator Credit Hour: 3

Elective Coursework

3 credit hours of coursework from the following option:

• MRKT 45095 - Internship Credit Hour: 1-9

Seminar Coursework

Zero credit hour course in which students are required to enroll every fall and spring semester from matriculation to degree conferral.

• MRKT 10800 - Advertising and Public Relations Seminar Credit Hour: 0

Notes:

No duplication of coursework is permitted within the program.