Jun 03, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Social Media Marketing Minor

18 credit hours

Requirements

Minor Coursework

12 credit hours of coursework from the following options:

DCS 20000 - Digital Content and Demographics Credit Hour: 3
DCS 21000 - Introduction to Social Media Platforms Credit Hour: 3
DCS 32500 - Social Media Strategy Credit Hour: 3
DCS 35000 - Personal Branding Credit Hour: 3

Elective Coursework

6 credit hours of coursework from the following options:

AAD 35500 - Visual Branding Credit Hour: 3
CAH 43000 - Arts Entrepreneurship Credit Hour: 3
CINE 11000 - Video Production Credit Hour: 3
COM 22001 - Writing for Media Credit Hour: 3
COM 32700 - Media Literacy Credit Hour: 3
DCS 12000 - Graphic Communication Credit Hour: 3
DCS 13000 - Video for Social Media Credit Hour: 3
DCS 36000 - Information Literacy Credit Hour: 3
DCS 37100 - Social Media Strategy Practicum Credit Hour: 3
DCS 38700 - Emerging Platforms Credit Hour: 3
DCS 40000 - Contemporary Audience Analysis Credit Hour: 3
MRKT 35010 - Principles of Marketing Credit Hour: 3
MRKT 35025 - Social Media Marketing Credit Hour: 3
MRKT 35045 - Digital Marketing Credit Hour: 3
MRKT 45070 - Consumer Behavior Credit Hour: 3