AAD 35500 - Visual Branding

Credit Hour: 3
This course is a survey of branding and identity design as it relates to organizations, individuals, or other systems. It introduces the concepts associated with the visualization of corporate or organizational character, reputation, and strategy. Topics associated with the simplification and abstraction of symbols, icons, logos, and style guides are given focus.
Prerequisite: AAD 20300; AAD 20400; AAD 25000.
Offered: Spring.